“Exceptional Results Require Focus and Action”

Objective:

This market-leading practice was experiencing an increase in competition and was seeing a 6 percent reduction in new patients over the previous 14 month period. The practice was looking for answers and turned to Orthopaedic Marketing Group for help.

Evaluation:

The practice had done some random advertising and sponsorships, but had no metrics in place to measure effectiveness. Having done little marketing in the past, the physicians were both cautious and nervous about being too aggressive, yet understood the need to reverse the current trend.

Results:

After completing a Marketing Audit, the practice engaged us to execute a 15 month plan. The plan was focused heavily on key fundamentals with a number of targeted opportunities.15 months later follow-up measurements were conducted. Every key marketing metric was up and even more important, patient volume up 38.8 percent and practice profits up 36.2 percent.

Side Note:

This is an exceptional example of results. What made the biggest difference with this client was the physicians’ willingness to listen and act where necessary. Great marketing is often more about what you do than what you say.

Exceptional Results Require Focus and Action | The Market Either Chooses You or a Competitor | It’s About Getting Your Objectives Right | Plan to Succeed | Spending Less, Getting More | The Profitability of a Shared Vision | The Name Game | Relationships, Not Advertising | 5o Cents on the Dollar | The Hand-Me-Down Identity

This is all we do. Expect to Win!