“It’s About Getting Your Objectives Right”
Objective:
A nationally respected, single subspecialty practice wanted to be more proactive in their market. They were financially stable and ready for more growth. The physicians were pulling patients from a large geographical region, but their chief competitor was attracting more patients locally. They wanted to increase their share of the immediate market and needed a competitive strategy to do it.Evaluation:
Each market and each practice is different. These nuances need to be accounted for when evaluating all available data and market conditions. We identified the practice’s differentiating attributes, which included a unique dedication to cutting-edge research and new procedures.Recommendation:
Having uncovered specific, differentiating messages, we recommended leveraging them to the practice’s two largest referral sources. We also recommended an ongoing media relations strategy to sustain exposure for their cutting-edge work. We then executed.Result:
The market gained a clear understanding of how this practice was different from their competitor and why that difference was beneficial. The strategy was highlighted by a single media relations effort that generated nearly $75,000 of exposure (for about $3,500), 115 calls to the practice, 12 new patients and 4 surgical cases.It's About Getting Your Objectives Right | Plan to Succeed | Spending Less, Getting More | The Profitability of a Shared Vision | The Name Game | Relationships, Not Advertising | 5o Cents on the Dollar | The Hand-Me-Down Identity
This is all we do. Expect to Win!