“Spending Less, Getting More”
Objective:
A large, multi-subspecialty practice with numerous locations in the Southeast was seeking an outside perspective. It is a progressive organization with a talented and experienced administrative staff. They were not looking for a completely new approach. Instead, they wanted an objective evaluation of their current marketing efforts.Evaluation:
As part of our Marketing Audit, we drilled into the current marketing budget. What was the rationale behind each expenditure? What areas were most effective? How much money was being wasted?Recommendation:
Educating physicians is an integral part of our work. We demonstrated that they were spending $20,000 per year on a tactic that produced zero results. They had been doing it for years. We helped them reallocate their expenditures within a budget that was actually less than what they'd been spending in recent years.Result:
The practice is doing better because they are spending less, while doing more of the right things. Plus, the physicians can more effectively hold each element of their marketing accountable because we helped rethink their strategy and established baselines for measuring effectiveness. Spending less, getting more.It's About Getting Your Objectives Right | Plan to Succeed | Spending Less, Getting More | The Profitability of a Shared Vision | The Name Game | Relationships, Not Advertising | 5o Cents on the Dollar | The Hand-Me-Down Identity
This is all we do. Expect to Win!