Marketing Audit — “Planning the Work”
There are more large orthopaedic practices than ever. Steadily rising costs and declining reimbursements continue to propel the trend. Large practices enjoy certain economies of scale that allow them to lower the cost of doing business per physician. Beyond cost-containment, many are leveraging size to develop and drive utilization of ancillary revenue opportunities. For many practices across the nation, expansion has been a key strategic response to challenging market forces.With size, though, comes complexity. Marketing is no exception. The challenge is to engineer marketing that supports the practice's global objectives, while reflecting and meeting the needs of individual physicians and/or subspecialties.
The Marketing Audit is a comprehensive, systematic evaluation of how marketing is serving the goals and objectives of larger orthopaedic practices. It leverages the knowledge and experience of the nation's leader in marketing orthopaedics to dismantle the complexity and create peace of mind knowing that you are making the best use of marketing as a tool to shape your practice.
The Audit involves a complete analysis of both internal and external factors shaping your current market position. Findings are translated into strategic recommendations that align with your objectives and show not just "what" to do, but "why." Moving forward, your marketing decisions will:
- Eliminate ineffective spending
- Align and reinforce practice objectives
- Optimize allocation of resources (time, talent and money)
- Prioritize and leverage assets and opportunities
- Integrate all activities to harness and cross-leverage efforts
- Be accountable for producing results
The bottom line is that you will be in the best position ever for leveraging marketing to achieve practice goals and objectives, insulate your competitive position and increase the profitability of your business.
Please contact us for a detailed explanation of how the process works.
This is all we do. Expect to Win!